Azure City: A Marketing Center that Embodies Elegance and Innovation

Blurring Boundaries and Creating an Ethereal Visual Experience

The Azure City Marketing Center, located in Jinan, Shandong province, Eastern China, is a masterpiece of design that seamlessly blends elegance, simplicity, and innovation. Baobing Cai, the brilliant mind behind this project, drew inspiration from the city's natural beauty and combined it with a vision of community living to create a space that is both captivating and inviting.

What sets the Azure City Marketing Center apart is its ability to evoke a sense of closeness and gentleness while embodying the low-carbon, green, and healthy brand concept of Azure City. The design team aimed to create an immersive visiting experience that would leave a lasting impression on visitors.

The realization of this vision was achieved through a combination of design elements and technologies. The use of simple color combinations, light, shadow, and decorations in the space creates a high-end feeling that is both elegant and practical. The boundaries between different areas in the building are intentionally blurred to encourage interaction and create an ethereal visual experience.

One of the standout features of the Azure City Marketing Center is the revolving staircase that links the lobby to other areas. This staircase, designed with curves and straight lines, not only considers visitors' aesthetic appeal but also their emotional connection to the space. The shape of the staircase resembles a beating musical melody, with crystal lights falling down, symbolizing the owners' longing for a better life in the future.

The center maintains a bright and airy atmosphere, with sunlight streaming in and creating a comfortable environment for all. The architectural model area, adorned with light and transparent blue crystal glasses, adds a dynamic touch to the space, further enhancing the overall experience.

Covering a total space of 1,200m2, the Azure City Marketing Center includes a lobby, an art transition area, an architectural model area, and a chatting area. These areas seamlessly flow into one another, creating a smooth and dynamic visiting experience.

The designers have also taken into consideration the principles of light flow, reflection, and projection to highlight the rhythm of the space, perfectly aligning with the theme of Azure City. The chatting area, integrated with the architectural model area, allows for interaction between the two spaces, further enhancing the ethereal visual experience.

The Azure City Marketing Center was completed in April 2021 after extensive research and meticulous attention to detail. The design team focused on studying various aspects such as space, dimension, shape, light, texture, material, and color to ensure a comprehensive and immersive experience for visitors.

This exceptional design has not gone unnoticed, as it was awarded the Iron A' Design Award in 2022. This prestigious accolade is given to designs that meet professional and industrial requirements, showcasing excellence, practicality, and innovation.

The Azure City Marketing Center stands as a testament to the power of design in creating spaces that inspire, captivate, and reflect the brand's vision. Baobing Cai's innovative approach and attention to detail have resulted in a marketing center that embodies elegance, innovation, and a vision for a better future.